Privacy Policy
Last Updated: 9th April 2025
Introduction
This privacy policy explains how Sliced Backhand Ltd (“we,” “our,” or “us”) collects, uses, and protects your personal information when you use our Bike Biomechanics mobile application (“the App”).
We are committed to protecting your privacy and handling your data in an open and transparent manner.
Who We Are
Sliced Backhand Ltd is a company registered in the United Kingdom. We are the data controller responsible for your personal data.
Information We Collect
3.1 Personal Information
- Name and contact details
- Body measurements and joint angles
- Video and image data during bike fitting sessions
- Device information and usage data
3.2 Biometric & Movement Data
- Joint measurements (shoulder, elbow, hip, and knee positions)
- Body positioning data
- Movement analysis data
How We Use Your Information
- To provide bike fitting analysis and recommendations
- To improve our AI measurement algorithms
- To maintain and optimize the App’s performance
- To provide customer support
- To comply with legal obligations
Legal Basis for Processing
- Performance of our contract with you
- Your explicit consent for processing biometric data
- Our legitimate interests in improving our services
- Legal obligations we must comply with
Data Storage & Security
We implement appropriate technical and organizational measures to protect your personal data. Your data is stored securely on your device using Apple’s integrated data storage, Core Data, and iCloud.
Your Rights
Under UK data protection law, you have the following rights:
Third-Party Services
We use our own AI service QuickPose for pose estimation and movement analysis. Their processing of your data is governed by their privacy policy and our data processing agreement with them.
Children’s Privacy
Our App is not intended for children under 16. We do not knowingly collect data from children under 16 without parental consent.
International Data Transfers
If we transfer your data outside the UK, we ensure appropriate safeguards are in place in compliance with UK data protection laws.
Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any significant changes through the App or via email.
Cookies & Similar Technologies
Our App may use cookies and similar tracking technologies to improve user experience and collect usage data.
Contact Us
For any questions about this privacy policy or our data practices, please get in touch:
Complaints
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues.
Consent
By using our App, you consent to the collection and use of information in accordance with this privacy policy.
