Can MediaPipe be used commercially?
MediaPipe is an open-source framework released by Google under the Apache 2.0 licence, which explicitly allows free commercial use, modification, and distribution of the software. This makes it an excellent foundation for businesses and developers building advanced machine learning and computer vision features into their products — including pose estimation, hand tracking, and face detection.
Key features of the Apache 2.0 licence
Commercial Use
The Apache 2.0 licence explicitly permits MediaPipe to be used in commercial applications without any restrictions. You can build paid apps, SaaS products, and enterprise software on top of it freely.
Modification and Distribution
Developers can modify MediaPipe's source code and distribute their modified versions — internally or externally. Businesses can tailor it to their specific needs without restriction.
Patent Grant
The licence includes a grant of patent rights. If the software implements patented technology, the patent holder grants users permission to use, modify, and distribute it — reducing the risk of patent infringement litigation for commercial applications.
Common commercial applications
Healthcare & Fitness Apps
Augmented & Virtual Reality
Retail & Try-On
Security & Access Control
Compliance & considerations
⚠️ While MediaPipe is free to use commercially, the Apache 2.0 licence does require:
- Providing proper attribution to the original MediaPipe authors in your product or documentation
- Including a copy of the Apache 2.0 licence notice in any distribution of the software
- Clearly marking any files you have modified
- Not using the MediaPipe trademark or Google's name to endorse or promote your product without explicit permission
MediaPipe on GitHub & Apache 2.0 Licence
MediaPipe GitHub Repository
Browse the full MediaPipe source code, documentation, and example projects on GitHub.
github.com/google-ai-edge/mediapipe →Apache 2.0 Licence
Read the full Apache 2.0 licence text, including commercial use terms and attribution requirements.
opensource.org/licenses/Apache-2.0 →MediaPipe Licence File
View the licence file directly in the MediaPipe repository — the definitive reference for compliance.
View on GitHub →Add pose estimation to your app with QuickPose
QuickPose is built on top of MediaPipe — giving you a production-ready SDK for iOS and Android that inherits the same open-source, commercially permissive foundation. Integrate in hours, not months.
Book a Free Consultation →Or explore the SDK on iOS GitHub / Android GitHub
